Daily Kos's convention the in-person gathering
of the nation's most-read online political blog
was practically carpeted with presidential
candidates. But perhaps the most notable
presentation came from Ava Lowery, a 15-year-old
from rural Alabama, whose homemade video was
shown at the convention on jumbo television
screens.
Ms. Lowery's video, set to the Queen song "We Will
Rock You," contrasted the "liars" and "leakers" in
the Bush administration with "those of us who
choose to stand up for truth and justice." Her
handiwork, which can be seen at Youtube.com (Ava
Lowery's video), is a bit over the top. But it shows
that a 15-year-old with video software and Internet
access can now create and disseminate a
professional-quality political ad.
Last week's gathering was widely described as a
bloggers' convention, but it was a lot more. It was
the mainstream debut of "Internet-powered
politics," and it made a convincing case that the
Internet will quickly surpass television as the
primary medium for communicating political ideas.
This could be good news for progressives, as the
Daily Kos community hopes, and for the Democratic
Party, which sorely needs some. But like all
technological revolutions, Internet-powered politics
could have some unintended consequences.
The cutting-edge discussions at YearlyKos were
about the intersection of technology and politics.
Bloggers sketched out their plans for shaping news
in upcoming elections. The liberal political-action
group Democracy for America gave a primer on
turning online activism into offline activism, by
developing networks of supporters and sending out
"action alerts" to get them to contribute money and
volunteer for campaigns and causes. The
Participatory Culture Foundation, a nonprofit group,
led a workshop on how ordinary people can make
political videos and distribute them over the
Internet.
The 2004 presidential election was the first to give
an inkling of the Internet's potential, but in 2008 its
impact will be much greater. Web sites like Daily
Kos will play a growing role in fund-raising,
particularly the so-called "money primary," in which
candidates prove their worth by raising money
early. Bloggers will do more to shape the issues and
the debate, and more of their ideas will jump into
traditional news outlets. The breakout commercial
in the next presidential cycle could be one
produced on a teenager's computer and e-mailed
from friend to friend.
For the conventioneers, there was no question that
Internet-powered politics would do as much or
more for the left as talk radio did for the right.
There are some cultural reasons why Democrats
may be more attracted to the Internet. Democrats,
as a group, may have warmer feelings about
science and technology, or perhaps they are
attracted to the decentralized, anti-authoritarian
nature of blogs and e-mail (the exact opposite of a
show like Rush Limbaugh's, where the host speaks
and the "dittoheads" take it all in).
Online fund-raising also makes it easier and
cheaper for Democrats to harvest contributions
from individuals, a boon for a party that lags in
raising money from traditional sources. And with
Democrats often significantly outspent on television
advertising, low-cost, innovative Internet
advertising holds considerable promise. "The best
campaigns are going to be the ones that let their
supporters do a lot of their advertising for them,"
predicts Nicholas Reville, co-director of the
Participatory Culture Foundation. Video blogs, or
vlogs, could help counterbalance talk radio. One
day, there could be a Daily Kos television station
staffed by volunteer bloggers and sent out over the
Internet as streaming video, going up against Fox
News.
On Election Day 2008, voters could get video clips
on their laptops and cellphones from Beyoncι,
Bruce Springsteen or the Dixie Chicks targeted
by geography or demographics urging them to
vote, and telling them where to do it.
It would be a mistake, though, to think that
Internet-powered politics will help only one side.
The Internet's leveling effect may be a two-edged
sword. Bloggers like to fault the decisions made by
Democratic Party strategists in Washington, and
often they are right. But the Republican Party has
succeeded in part because of the tight discipline
and well-executed campaign strategies of people
like Karl Rove. More input from the "net roots"
the Internet version of grass roots may help the
Democratic leadership avoid some bad decisions.
But it may also make Democratic politics even more
scattershot compared with the well-oiled
Republican machine.
On the whole, the new more participatory politics
that the Internet is ushering in is clearly a good
thing for democracy. Whether it turns out to be
good for the Democratic Party in particular is yet to
be seen. But the transformation seems inevitable.
As successful as YearlyKos was this year, in 2007 it
should be even bigger and more influential. Tom
Vilsack, the former governor of Iowa and a likely
presidential candidate, is already lobbying for it to
be held in Iowa the site of the first presidential
caucuses in 2008.